While the goal of Newsfunders is to empower journalists to serve communities, it is the communities who must lead this conversation, and the needs of communities that must define the efforts of news producers.
For this reason, Newsfunders is NOT for journalists. It’s for the publics that journalists would presume to serve.
It’s critical to recruit non-journalists as leaders and primary participants in the process of identifying need and funding practice.
Reform has to come from OUTSIDE of the Fourth Estate. Otherwise it’s just another journalism-insider operation talking in circles inside the industry.
That’s too easy, and the public is too easily left out of that conversation.
Ultimately, in the journalism world, money talks, and communities are the ones that no one is listening to.